8 Reasons Why Every Business Should Invest in Mobile App Development - IQVIS Inc.

8 Reasons Why Every Business Should Invest in Mobile App Development

The digital era demands everything mobile and for this reason, companies are investing a huge share. Not because every company is investing in mobile app development, makes it necessary for you to invest in it to gain a competitive edge. It is because people want it – it includes everyone from your customers to everyone around you.

Have a look at some of the statistics to know how important mobile app development for your business is.

  • By 2020, global mobile app downloads will reach 284 billion
  • Google Play will top 166 billion by 2020, and iOS will reach 35.2 billion.
  • Non-game app downloads will exceed $182 billion in 2020, accounting for a quarter of all app store downloads
  • Digital radio and photos now generate 96% of their total engagement from mobile devices
  • Total mobile engagement on social has grown 55% in the past year
  • Mobile ads perform 4-5 times better than online ads
  • 62% of smartphone users are “ok with 15-30 second ads” in exchange for video content

The ideal way to reach your customers is through mobile apps, as it appears in the above statistics. Gone are the days when you had to turn on the PC or laptop to connect to the internet and look for company’s website. Everything has gone mobile and everyone loves to do things on the go.

If you own a small or big enterprise and have not thought of investing in the mobile app, think again. Just get out of your old-fashioned hippy styled rock star values and embrace the modern technology to gain the edge.

Without further ado, if you are still not convinced on investing in a mobile app development, just go through this article.

1. Mobile is Not Future, It is Present

The world has gone mobile, no one can deny the fact that most of the browsing and shopping is done through mobile.

500 companies that adopted a mobile-centric approach when selling to customers showed an 80% increase in sales. 42% of all mobile sales by these leading 500 merchants came from apps (Internet Retailer)

Whether people are looking for a branded clothing store to buy apparels or looking for the latest gaming laptop, consumers are using their mobile devices to shop, surf and entertain. In fact, consumers are prone to mobile apps instead of the desktop. Everyone wants an easy approach to access your website through one click and mobile app is the optimum solution.

2. It is a Powerful Promotional & Branding Tool

Investing in mobile app development will cost you much, but the benefits are countless. Think of it as a way to market your product and service. Many of the potential clients will stumble upon your app and install it – because they feel it is something that interests them that will be fruitful.

You can entice people by notifying them about the latest offer, deals or updates that you are offering. Moreover, it is easy for customers to give an instant feedback and let the company know about the good, the bad and the ugly. Without making an extra effort on marketing and promotion campaigns, you have at least captured the interested people who may or may not convert.

Regardless of what app offers, the people will always remember a well-developed app with great User Experience. An app can thus prove to be a great way to build a well-reputed brand.

3. Mobile Payments Are Everywhere

The growing trend of mobile payment makes it a secure means of transaction. Sensitive data such as credit card number, pin and password are usually replaced by symbols. The customers don’t need to share any sensitive information and thus there is no possibility of leakage of personal information.

By developing, a mobile app integrated with mobile payment option, customers will feel secure about their transaction and private information. While on the other hand, companies can benefit from the transaction fees that are made by the customer.

4. Stay Connected with Customers

People are looking for seamless experience and one to all solution in a single platform. Whether looking for a vacation package, cheap flight or booking a hotel room, there are a number of apps you can find in the store, offering a variety of deals from various companies.

More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017 (Juniper Research)

Frequent use of business app will help the customers to access and find the related information on the move. It means that people will prefer to purchase from your mobile app, instead of accessing the website. Moreover, the user experience, user interface and the services offered on one platform will push customers to buy from the specific app instead of hassling around from site to site.

Whether you are launching a promo offer, have an announcement about your product or want to share something interesting, you have all the control to interact customers instantly. No matter, wherever they are, you have conveyed the message.

Not large but a small number would be interested in knowing such offers and announcements. They can browse and shop at any moment of the day whether they are driving, resting or relaxing at a beach. Make sure to give them awesome experience so that they tend to buy from you instead of your competitor.

5. Real Time Data Capture

Collecting and analyzing data is very important when it comes to sales and marketing. The reason is that it gives an idea of what is the origin of the customer, their interest level and the actions taken on the app.

The benefit of having this data will ensure to feed the customers with content relevant to their interest. Moreover, it will be helpful in making the user experience well versed and catered to customers’ needs.

6. No Time Constraints

When it comes to using the app, customers can freely opt in and check for their favorite product price anytime and anywhere. This keeps them informed and helps them track the orders, purchase order anytime, view deals and so much more.

Moreover, the customers can get in touch directly and get the problem solved. The quicker the business responds to the customer, the more satisfying experience will be. It would take your customer support to a level that will surely be supportive in the long-run in terms of customer’s responsiveness.

7. App Boost Interest  

When you launch an application, you have an easier way to portray services and products to your existing and potential customers. Application proves to be a one-stop place to get the information they need. Moreover, whenever the content is revised, the customers be notified instantly without leaving them to miss the offer or great deals. This would lead the customers to check the app frequently.

8. Maximize Sales and Revenue

Mobile app transactions have increased in recent years due to consumer preference and flexibility it offers. Once the users are confident with an app delivering expectations beyond their imagination, they will spend without any hesitation. Customers are more focused on user experience and the apps that are more focused on user experience tend to have more sales and engagement.

Of the top 50 UK online retailers, 96% have at least one mobile app and out of the top 50 US online retailers, 94% have apps, while in Germany only 70% and in France, only 62% have mobile apps (Teradata Marketing Applications)

Apps are a great way to offer customer service and support that users are generally looking for. If you are thinking of whether to spend on mobile app development or not, think again. How much revenue and sales you can generate by spending little and gaining maximum benefits.


Nowadays, it is a common norm of the businesses to have apps of their own to reach out audience at massive scale. Those who have not considered yet and thinking of thriving the business in old traditional ways are going to be obsolete.

If you want your business to stay ahead of competitors, you need to adopt the latest technology trends. If your competitors have not adopted mobility yet, make sure to take one step ahead and gain the edge.

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