Marketing is known as the lifeblood of any startup. However, it is always a walk in the park. In fact, sometimes marketing mistakes are inevitable, specifically in the preliminary stages of your startup product. Although there is no reliable technique for marketing success, there are a huge number of mistakes you can circumvent to enhance your probabilities of creating your brand.
1. Employing An In-house Staff Early On
You have to be very careful when spending on staffing, as it is extremely valuable. What you do not require are any extra expenses when you are in the preliminary stages, and that is accurately what an internal marketing team would be.
It would be very cost effective if you hire interns and freelancers. Sometimes outsourcing to the external agency also works out. Although a high-value internal staff probably look like it provides you the greatest opportunity of making yourself distinguishable, it may just as easily bankrupt you, too.
2. Avoiding To Have A Website
Nowadays, it is important for you to have a website. Majority of the customers are going to look for your services and products via a search engine prior to initiating communication with you, directly.
By not having a website, there is a high probability that you will lose your potential client to the competitor who has. Most importantly, a website provides the direct line of communication between your potential customer and you. In addition to this, websites are no longer expensive and difficult to create. There are numerous cheap web hosting companies like Weebly, Wix or GoDaddy that can help you begin the process.
3. Not Employing An SEO Strategy
Only having a website is not sufficient, you must adopt an appropriate SEO strategy. This is because search engines like Google and Yahoo are significantly more perspective to rank your website on pertinent queries if you adopt the correct SEO plan. This encompasses adding keywords to your title tags, descriptions, content and titles. It also plays a significant role in delivering a useful and well-written content.
If you are unaware of the techniques to insert keywords in your website’s code, then there are a number of the online tutorial to help you with this. Adopting a correct SEO strategy will enable to get more views on your website in a short span of time.
4. Failing To Review Your Marketing Strategy
Having know-how regarding the progress and efficacy of your marketing plan is more imperative than the strategy. If you are not reliably evaluating your pay-per-click ads, measuring sales quantity, and reviewing your analysis, then you do not have a proper marketing strategy at all.
By reviewing this data, you can see what is effective and make alteration effectively. Marketing is not attempt—it needs long-term care and attention to keep pace with the development of your business.
5. Targeting The Wrong Audience
Targeting the right audience is very important, as it provides you with the good opportunity that you should not miss. For this, finding out the correct marketing channels to reach the right targeted audience with your brand is important.
Similarly, concentrating on just a single channel probably diminish your exposure to a different audience that might find your services and products used.
6. Not Using Blogs Effectively
For the initial stages, all the businesses must have a blog on its website as it plays a vital role in connecting yours with your potential clients. The content must be frequently updated. However, there are numerous ways to utilize blogs, even if you do not have your own. In this scenario, guest posting is an immensely successful marketing strategy, however, it is underutilized.
One more method you can utilize is leaving worthwhile and insightful comments on other news articles or blogs. This method is free and doesn’t require a lot of time to complete.
7. Focusing Too Much On Competitors
Although it is never a bad idea to view a competitor’s marketing plan, you should not attempt to copy it accurately. Possible customers will unavoidably catch on to or get bored by the resemblances, and you will not be able to establish your unique value proposition.
In addition to this, your competitors (even if they are recognized businesses) do not always possess the marketing magic touch. Therefore, study the things others are doing and you must take notes, but do not neglect new and innovative ways of thinking.