Top 10 Features of iOS 11 and Challenges for App Marketers - IQVIS Inc.

Top 10 Features of iOS 11 and Challenges for App Marketers

Apple has released the much-hyped iOS 11 beta version to developers for testing purpose. Though the full release is expected to be on 19 September, the early rollout of beta version had steered the Apple lovers to get the taste of how Steve Jobs legacy is evolving. The full and final version of the iOS 11 will be rolled out on September 19, 2017. You can test it out on both iPad and iPhone.

Anyways, let us discus iOS 11, what it is all about, how is it different from the previous versions and other aspects of it.

What is iOS 11? Key Features

iOS 11 is the eleventh version of the iOS mobile operating system supported by Apple devices. The new version will include animated emoji, face recognition to unlock the phone, Augmented Reality and better image quality. Let’s have a look at some of the key features in iOS 11, revolutionary changes in the world of smartphones and would out beat competitors.

  1. Control Center Redesign

The iOS 11 comes with a major change in design including bolder text, restyled lock screen and control center, and calculator and phone giving a whole new looks. The Control Center is fully customizable without splitting along multiple screens.

Apple has confirmed that the new control center is more customizable, allowing the users to access the settings used frequently by the user. The control center customization includes option for Screen Recording, Voice Memos, Do not disturb while driving and Screen recording.

  1. Siri Translation Feature

Apple is incomplete without Siri that comes with a more natural voice and more intelligent than the predecessors. Siri can now learn user preferences and antedate accurately what a user wants. Moreover, it can translate English into other languages along with deeper Siri integration with Apple Music.

Whether you want to translate English to French, German, Spanish or Chinese, Siri is there to help you. The feature have been integrated in beta version and more languages will be added in the months to come.

  1. Different Sections for Games & Apps

The store has been redesigned with different sections for games and apps. According to Apple, the store is redesigned to offer easy discovery and downloading of apps. The iOS 11 will allow easy switching between the apps and games to search without doing much.

  1. Integration of ARKit

Apple has also introduced ARKit in the latest iOS 11 offering developers to experience Augmented Reality features in the apps without developing a new one. The demonstration of AR was given on 12th September at Apple’s event with the game called “The Machines”, which allows you to battle with friends online or locally in AR.

Moreover, the special cameras in the coming iPhone X will enhance AR capabilities. They are designed to sense depth and understand 3D space, making Augmented Reality operational and effective.

  1. Access Dock from Anywhere

The dock on the iPad can be accessed even when you are in the app. Simply, by swiping up from the bottom will come up with Dock option where you can open other apps and have multiple apps open in split view. The dock can be filled with plenty of apps with the predictive area that guesses which app you will want to use next.

Other notable changes in the dock are

  1. Drag and Drop Feature

Another notable feature of iOS 11 is drag and drop, which allows you to copy text, drag files and anything you wherever you want. Moreover, you can drag a single file with one finger and with the other finger tap more files to add it to the bundle.

  1. Transfer Money with Ease

The Apple Pay is another notable feature that allows you to transfer money to friends. Simply by opening Apple Pay send money from debit or credit card via Apple Wallet. You can also ask Siri to pay someone.

  1. Synchronization with New Apple Devices

The new feature in iOS 11 allows you to setup your new iPad or iPhone by holding it near an iOS device that you already own. Without doing much, all your personal settings, preferences and iCloud Keychain passwords will be imported.

  1. One Hand Keyboard

The new one handed keyboard mode in iOS 11 makes typing lot easier with one hand. Moreover, the QuickType keyboard on the iPad gives quick access to symbols, punctuations, and numbers.

  1. Scan Documents

The Notes app is also an update to look for in iOS 11 allowing you to scan documents by taking a picture and edit them according to your requirements. In addition, the Instant Markup help you take quick notes and let you draw on photos and Pdf.

Compatible Devices

The new version of Apple’s operating system iOS 11 will be available on new models of iPhones including iPhone 8, iPhone 8 plus and iPhone X. Unluckily, if you are an iPhone 5 and iPhone 5c user, you won’t get iOS 11. Moreover, Apple won’t support iPad 4 any longer.

The new version will also be compatible with the following iPod, iPhone, and iPad models.

  • iPhone: 7, 7 Plus, 6S plus, 6s, 6 plus, 6 and 5s
  • iPod Touch: 6th generation 2015
  • iPad: Air and Pro Models, 5th generation 2017, Mini 2, 3 and 4.

iPhone Apps Not Compatible with iOS 11

It was warned early on before the release of iOS 11 that Apple will no longer support 32-bit apps. The warnings were given beforehand after Apple introduced a 64-bit processor with iPhone 5s in the year 2013.

In the month of January 2017, users were notified with a warning that their phone would not support 32-bit apps after the release of iOS 11. Some of the app in June were already removed from the app store. However, they were still available if any user had the direct download link.

The iPhone 5s has been available for approximately three years and a majority of apps are compatible with 64-bit processors, which means Apple will not support approximately 200,000 apps from September onwards.

It is impossible to list down all the apps that will no longer be supported, still, Business Insider and Sensor Tower have noticed a bunch of apps to be 32-bit including YouTube Capture, iSpadez, Neo Nactaris and Infinity Blade.

Implication of iOS for Marketers  

Apple has planned the process of throwing out 32-bit applications without creating a fuss for end users with the move. However, the developers need to ensure that all apps are upgraded to 64-bit. The biggest problem is that if you are having multiple apps on the app store supporting 32-bit, you can’t afford to have a big crackdown. Either you have to develop a new app from scratch or update it to meet the requirements. However, there is a much difference in the cost of developing an app from scratch or updating an app.

Why Is App Modernization Vital?

With the release of iOS 11, it is nearly a dead end for companies and developers who have not taken it seriously. It is now or never to take the action.

For this reason, IQVIS is here to help you develop your app on 64-bit to work across Apple Devices. Either you need to have your app updated on 64 bit or want to develop it from scratch; we are here to help you out.

Our app development services will enhance your application flexibility and reduce the risk of application disappearing from the app store. We assure business continuity and altering the platform for continued future growth.

Get in touch with us today and comply with the Apple’s demand to avoid risking your business and clients.

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