User Interface plays an important role in the success or failure of any product. In fact, the new product development requires an enticing UI to attract clients buy the product and use it. The same goes for when designing a website, which requires clean, minimalistic and attractive design to let visitors stay on your website, explore and make a successful purchase.
Let’s give a clear picture through statistics and studies revealed by some of the influencers.
- Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain
- 39% of the people across the world will stop engaging with a website if images won’t load or take too long to load
- 64% of shoppers who had a poor experience with their site visit will shop somewhere else next time
- 40% of people will switch to a different search result if the first one is not mobile friendly.
- With over half of businesses having websites, businesses who want to experience success need to know how to stand out with their own branded site (Statistic Brain)
- Slow websites cost retailers $2.6 billion in lost sales each year
User Interface is all about retaining the visitors and making them happy with the design and ease of functionality. How it could be done, let’s have a look at key points that make the UI optimal and helps in increasing your conversion rates.
Call to Action: The call to action should speak for itself and should be visually loud. Colors must be vibrant and text should be precise
Result Driven Design: UI design should be appealing and simplify the process for users to explore find what they are looking for. The more the delay, the more the chances of losing your customer.
Visual Elements: Visual elements are more appealing than textual ones. Integrating visual elements in your design will facilitate users to navigate through your content seamlessly.
Whitespaces: Minimize the whitespaces in your website design and keep the ratio between context and space. Messy screens or too much whitespace will negatively affect the user’s experience.
Free of Errors: You interface should be free of errors that often make a negative impact on customers.
E-commerce websites are gaining popularity over a couple of years and the competition is getting tougher and tougher. If you are looking for UI development of your e-commerce website, have a look at some of the recommendations that need to be followed at every cost.
Streamline Your Checkout Process
The majority of people shop online for convenience, time-saving and low prices. For the websites that are difficult to navigate or take a longer time to load, often result in higher bounce rate. The ideal way to maximize the conversions and avoid customers bouncing back, make sure to remove any obstacles. The checkout process needs to be seamless and simple and make sure that minimum clicks are required to make a purchase. Reduce the number of clicks required to make a purchase, adding to cart should be easy and quick, and streamline checkout process from start until the end.
Integrate Chatbot to Increase Personalization
Nowadays, people are looking for customized experience and 24/7 customer support. For this reason, integrating chatbots can be helpful in offering customized products to the customers based on past purchase behavior.
Moreover, it can offer support 24/7 to help customers get the answers to their queries and collect data. With the help of this data, bots can learn about the preferences and help make the shopping experience better. Thus, Chatbot can prove to be a vital part of your website UI design in order to generate more leads and better customer support.
Seamless and Speedy Experience
The e-commerce website must serve one purpose and that is to make it easy for the customers to navigate the site. Websites flooded with ads, unnecessary stuff and poor load speed can annoy the customer, which might result in opting out of the website. In fact, anything that leads to delay the purchase process will leave no option for the customer to opt out. Make sure that the customer can get a clear picture of each step with concise language by keeping the process to the minimum.
Design with Customers in Mind
Designing is one of the most important aspects of website’s UI design. The products and checkout flows should not be focused on your business needs. Instead, it should be centered on shoppers’ needs. It may require some extra thinking and work, but the results will be optimal and sales will drastically increase. Moreover, you can test the design with actual shoppers and ask for feedback to validate it. There are possibilities that if you or your team test the design, they might miss some of the important aspects including customer experience.
Mobile Friendly Website
Today, most of the shoppers prefer to shop online through their smartphones and tablets. If your website is desktop-centric, you might put sales at stake and lose most of the potential customers. Designing a website that is mobile friendly will help you generate sales and revenue that you might never imagine.
Create Engaging Content
People are looking for fresh, juicy and spicy content every now and then. Especially when it comes to e-commerce websites, people are searching for catchy and engaging content. For example, if the Christmas is near, they would like to know more about what gifts you can give to your near and dear ones and save more money, instead of talking about your brand journey.
They might like to watch videos about DIY for your house near Christmas, or talking about the special recipe on Thanksgiving. Relevancy is the key to attract customers instead of forcing them to read content that seems irrelevant at the particular time.
User Experience Remains on the Top
User experience is the key to successful e-commerce web design. Give your customers a personalized interface and increase your chances of staying ahead and generating revenue. Show personalized products that match their previous shopping behavior. Moreover, if the customer is new to your website, recommending them something relevant to their purchase will work fantastic.
For example, if someone has bought an iPhone from your online store, you may show them items like iPhone Dock, iPhone case or iPhone screen protector at the end of their purchase. Chances are that majority of people will be attracted to your recommendation. You can also offer them a discount on such items.
Whether you are starting your own online store or working on a client’s project, make sure to think critically, what message you want to convey. Include these important features in your website and remove any obstacles that lead to customers’ annoyance or abandonment of your website.
