Businesses are striving hard to win and retain customers. They have to be vigilant more than ever as the number of choices with the customers are available round the clock. Creating brand loyalty is not as easy as it used to be in the past. Entrepreneurs have to face myriad of challenges every now and then, especially in the digital age.
As a business owner, you need to retain your customers and living in digital age demands your brand to stand out. Especially, when it comes to mobile apps, they are continuing to grow each year and considered as a new ground for brand loyalty. If businesses want to retain customers, they must focus on building a mobile app to keep them engaged and boost return on investment.
How to build brand loyalty with a mobile app is still a mystery to many? But not anymore, as we will help you out in facilitating brand loyalty through mobile apps. Have a look.
1. Offer Rewards to Customers
Mobile apps are a great way to enhance customers’ experience, especially if it is user-friendly. However, that is not enough because you have to offer them something in return. Offering popup sales and other related information throughout the year can attract potential clients.
According to a report by Vibes, 66% of smartphone users prefer loyalty programs with mobile wallet app integration.
For example, Aliexpress.com offers free coins on daily basis, which can be exchanged for specific products. Similarly, Amazon prime is another great example that shows the timer on sales item with a status bar notifying about the availability of stock.
How can you offer rewards to your customers? If you own an online electronics store, you can give free coupons or offer gift cards. However, if you are a software company offering mobile app development services, you can offer a free consultation, extend trial period or offer a subscription to anything that adds value.
2. Offer Personalized Content
Content is king without any doubt. People are attracted to apps to fulfill their needs and receive personalized services they can’t find anywhere. They are looking for something engaging offered in real time.
74% of customers feel frustrated when website content is not personalized.
Your app is one tool to market your business through personalized content. It can help you develop deeper relationships with your clients and your brand. Your business app will not only build a strong connection with your customers but also generate data and offer insights into customer behavior and preferences. You can analyze the activity of each user and the type of content they are engaged with to refine your marketing and sales efforts.
The perfect example is the Starbucks official app that incorporates a highly engaging user interface with a customized dashboard to offer customized content and user experience.
3. Offer Customer Support 24/7
When it comes to customer support, people are nearly impatient. They can’t wait, no matter, what the time is. However, it is now possible to answer promptly on inquiries and queries through chatbots. Without the need of full-time human resource, you can deploy AI conversational chatbot in your app to offer 24/7 customer support
45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.
Integrating Conversational AI chatbot in your app, you can establish a strong connection with your customers. Moreover, these conversational chatbots also facilitate consumers to search for related items based on past purchase or searches. By deploying AI chatbots in your app, not only you are offering customer support 24/7 but also helping consumers to find items that interest them. Thus leading to higher sales and more revenue.
4. Help Users to Share across Different Platforms
The majority of world’s population is addicted to social media and love to share what they like. Integrating social media buttons into your app can be a good source of marketing your brand. Without losing anything, you can promote your business and get the customers involved in promoting your new offers and updates.
In case of the game, you can offer rewards such as coupons and deals on sharing their score with others on social media. It will not only encourage users to come back daily but also trigger free publicity on various social media websites. It is the best strategy not only to create brand loyalty among existing customers but also new ones as well.
5. Deliver Smooth User Experience, without Bugs
If you have used an app that was full of bugs and errors, you might never look back again. People want flawless app without bugs and errors along with intuitive user experience. They don’t like waiting for hours or love to see app crashing every now and then.
Moreover, viewing products and services on your app should not require anyone to zoom in and out for better viewing. If you want to create a better image of your brand, make sure to develop a flawless app without bugs and errors along with intuitive user experience.
88% of online consumers are less likely to return to a site after a bad experience.
Conclusion
Mobile apps have transformed the way customers connect with your brand and create value for both customers and company. Without ignoring the fact that people are spending an average of 3:23 per day in apps, and only 50 minutes on the mobile web. If they are properly developed and deployed into business operations, there is no chance of missing a good relationship with your customers, resulting in brand loyalty and brand engagement.
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